By Kat Hobza, Humor Writer
...Specializing in Sarcasm and Sass
Many freelancers have a full time job. My day job is a marketing director and sales agent, where I do a lot of ...say it with me folks...WRITING.
Here's the thing...when Superbowl Sunday is over, what is everyone talking about Monday morning? Not the game. Not the score. Not the MVP. Not the half-time entertainment (well except the year Janet Jackson exposed "The Nipple Seen Round the World").
Everyone talks about the commercials. Specifically THE FUNNY ONES- where Budweiser is typically king. Right?
So why do businesses insist on cranking out literature, blogs and websites that read like they were written by someone who's about to flatline? And wouldn't it be nice if ad copy and radio scripts DIDN'T make the reader or listener want to light themselves on fire?
I have about 20 seconds to read your piece of direct mail (if I don't toss it first), 15 seconds to skim your brochure and 10 seconds to look at your website. Give me something that is brief, interesting and amusing. We're not talking knock-knock jokes here. We're talking about phrasing things in a way that readers can relate to and will remember. Kind of like this piece I just wrote for you....
E-mail me at firstname.lastname@example.org for a sample or to brainstorm about writing that will set your business apart.